Take #MarkZuckerberg. #Zuckerberg insists that anyone who wanted to use a pseudonym online is "two-faced," engaged in dishonest social behavior. The #ZuckerbergDoctrine claims that forcing people to use their own names is a way to ensure civility. This is an idea so radioactively wrong, it can be spotted from *orbit*.
From the very beginning, social scientists (both inside and outside Facebook) told Zuckerberg that he was wrong.
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