Mastodawn

Product List Usability: Avoid ‘Quick View’ Overlays (12min): https://baymard.com/blog/ecommerce-quick-views
I was wondering about the efficiency and usability of those. Turns out, they don’t work well for spec driven sites, focus instead in improving the product list and product page.
#EcommerceUX #ProductQuickView

Avoid “Quick Views” for Spec-Driven Product Types (21% Don’t) – Articles – Baymard Institute

“Quick Views” are unnecessary additional friction for sites selling mainly spec-driven products — yet 21% of sites provide them anyway. See our latest test findings on Product Lists.

Baymard Institute