Pixar, Adobe, Apple, Autodesk, and Nvidia Form Alliance for OpenUSD
https://daringfireball.net/linked/2023/08/01/alliance-for-openusd
Pixar, Adobe, Apple, Autodesk, and Nvidia Form Alliance for OpenUSD

Link to: https://www.apple.com/newsroom/2023/08/pixar-adobe-apple-autodesk-and-nvidia-form-alliance-for-openusd/

Daring Fireball

@daringfireball

#Platforms, not #Tools

Unless tools start to take a life of their own and threaten the platform itself. True since the early days of #Apple when #Borland, #Microsoft, and others overpowered #MPW and threatened its #Mac platform in insidious ways. Ill-fated #OpenDoc is another example where #X #fileformat #compatibility was critical. Yet another — #Netscape and #IE #browsers until they threatened the #Mac by #neglect or #incompatibility. And of course, #open #web on #iPhone.

@rameshgupta @daringfireball as clients and not a format, wasn’t the decision to support Mac solely with Netscape and IE? They also notoriously implemented proprietary HTML tags, it was a difficult time.

@delric @daringfireball

When #Mac was platform, #Office, #Photoshop, etc. were tools. With shift from #desktop to #web, #HTML was the emerging #format, and #browsers #netscape #IE were the new tools.

In this new world, newer threats from tools emerged, #compounding earlier threats.

One of the threats said: “the spirit” of [Microsoft's] agreement with Apple “is that Apple should be using” #Internet #Explorer “everywhere, and if they don’t do it, then [#Microsoft] can use Office as a #club.”

@delric @daringfireball

#QuickTime was both #platform and #format.

One of the most vividly captured #threats to that platform/format was from #Microsoft, who told #Apple, "Yes, we're talking about knifing the baby."

https://www.sfgate.com/politics/article/Microsoft-Asked-Apple-to-Knife-the-Baby-Court-2980345.php

Microsoft Asked Apple to `Knife the Baby,' Court Told

Introducing shades of Greek tragedy into the government's antitrust suit against Microsoft yesterday, Apple Computer executive Avadis Tevanian accused Microsoft of urging his company to "knife the baby" by killing one of its own products to make way for a rival Microsoft version. MEETING ABOUT QUICKTIMETevanian managed to insert his description of an exchange between Apple and Microsoft executives at an April 1997 meeting about Apple's QuickTime, an Internet software product that plays music and video. Tevanian is a star witness for the Department of Justice and 20 state attorneys general who accuse Microsoft of exploiting its monopoly in computer operating software -- Before the trial began, he submitted 45 pages of scathing testimony that accused Microsoft of using its market power to bully Apple into accepting Microsoft's Internet Explorer browser and to sabotage QuickTime. When Tevanian said he could not respond to questions about a complicated technical document without further study, the judge sustained an objection from government lawyers, barking at Edelman, "Fine, you call your own witness (to explain the document), but he's said he's unfamiliar with the document." After being urged by the judge to conclude his cross-examination, Edelman wrapped up with videotaped testimony that directly contradicted a key Apple allegation: that Compaq Computer Corp. dropped QuickTime because the company was afraid of vexing Microsoft.

@rameshgupta @daringfireball Right, IE the toolmaker decided to leave Mac, which was bad for Mac the platform. How does that refute Gruber’s point about Apple supporting open formats and content (in addition to using proprietary when it suits)? IE & Office threatening Mac didn’t make them stop supporting open formats.

@delric @daringfireball

Sorry, wasn't at all refuting. John suspected some will be surprised because of #perception that #Apple is only interested in proprietary tech. I agreed they shouldn't as Apple is focused more on plat than tools. It always welcomed devs, even shared great deal of its pvt #API impl details with early ones until the latter threatened it, both covertly & overtly. API misuse & incompat formats were #insidious threats. Open formats are how it seeks to avoid those threats now

@delric @daringfireball

#Apple is perceived as purveyor of proprietary tech. That #perception carries on with #iPhone and #AppStore.

There was a time Apple couldn't get shelf space in physical stores for shrink-wrapped software. They pioneered the AppStore concept and built into it ways to yank misbehaving software/devs. Perception is that Apple and AppStore are #exclusionary and #predatory. I see it as a way to mitigate #security #risks and minimize threats that once pushed it to near death

@daringfireball

[Clarification]

#Apple has always wanted to focus on the #platform first, and #formats are the glue that binds #tools to the platform. Apple has always been happy to have many competing tools on its platforms, as long as they behave and not threaten the platform itself.

#OpenUSD #Pixar #Adobe #Autodesk #Nvidia