Mastodawn

"Hi, businesses! We just destroyed our remaining #brandequity ! If you don't give us more money, we will unverify your accounts! Give us more money so we can make an even brighter sign on our HQ! More money!"

https://www.theverge.com/2023/7/26/23808331/twitter-x-ads-advertising-incentives-verification-brands

Twitter tells brands to buy more ads or risk losing their verification

Twitter (which recently rebranded as “X”) is trying to lure brands back to the platform with advertising incentives — but they’re only welcome if they have deep enough pockets.

The Verge