Elon is obsessed with naming brand x. Pretty sure PayPal had a similar name at first
That's what I was originally gonna say: this is a very gen x thing. But it felt a little on the nose.
I remember those early dial up days when websites had these very simple names that were often different from the brand name. So you always had to like look for the website name printed on products or hope that someone said them on the TV at some point. Especially cuz search engines were pretty shitty back then.