Marvin

The #OrlandoMagic benched #KaiSotto and he didn't play a single minute in their game against the Pistons in the #NBA Summer League in Las Vegas. They lost 89-78. And now #Filipino Kai fans are mad at the Magic Twitter account for hyping Kai Sotto up only for the team not to play him.

Milking Filipinos for engagement = social media marketing 101

Jul 9, 2023 at 12:15amWeb
Show threadJohn M FloresJul 9, 2023
@moonwalkerwiz Yeah, the people making social media decisions aren't the same people making coaching decisions
Show threadJustinJul 9, 2023
@JohnMFlores @moonwalkerwiz maybe not, but the organizations front office definitely would discuss these kinds of things prior to the game
Show threadJohn M FloresJul 9, 2023

@justin

Not sure about that. Coaching staff is busy getting ready for the game. Since it's summer league with a lot of prospects on both sides, there's a lot to do regarding roster and sets and matchups. They won't play someone just because they get a lot of likes.

@moonwalkerwiz

Show threadMarvinJul 9, 2023
@JohnMFlores At the very least, the coaching staff and other players must be aware of Kai Sotto's popularity, although that might be restricted to just Filipinos at this point. I wonder if that has an impact on coaching decisions @justin