What would you say are the most important aspects of #SEO today?

[Please boost, I'd like to get a large sample of answers]

@lordmatt If you have a company with a physical location, then it’s honestly your Google Business Profile completeness and rating.

In SGE, Google’s AI response delivers answers to “best XY near me/in [CITY]” based on its own local listings product. Even if your website ranks # 1 for the search, it won’t show up in the AI response—but you’ll still be in the links below the response.

Roughly you have to have a listing with 4 stars or above and lots of info on it.
#SEO

@lordmatt from a content perspective: authenticity
And from a technical side: "entity optimization" which ties into content definitely but needs technical implementation for your IA and internal linking and Schema
@lordmatt Quality over quantity when it comes to the content.
@lordmatt website platforms that let you make changes to them