Glenn Gabe

Want to know how many people are clicking links to email you from your site using GA4? -> How to Track Mailto Links in Google Analytics 4 Using Google Tag Manager (GTM)

GA4 will be taking over soon. I highly recommend getting your hands dirty now. And specific tutorials are great, but I highly recommend taking a course that covers many aspects of GA4.

https://www.datadrivenu.com/track-mailto-email-links-google-analytics-4/

#google #analytics #data #ga4 #googleanalytics #howto

How to Track Mailto Links in Google Analytics 4?

GA4 doesn't track clicks on email addresses on your site. Learn how to set it up with Google Tag Manager and where to find the click reports in GA4.

Data Driven U
May 20, 2023 at 1:53pmWeb
Show threadDigitalStefanMay 20, 2023

@glenngabe I did similar for telephone link clicks for a site where there was a mobile and a landline option.

Trigger = Just Links : Click URL starts with "tel:"

Can't sent PII to GA4, so the GA4 Event sends a "method" parameter that uses a lookup on the phone number in the link to determine "Landline" or "Mobile" as the value.

Set as a conversion and then in the Conversions report, add "method" as a secondary...