At #UXT27 (four days of training in Berlin together with Hias) I started to wonder whether it might be better to stop using the term "bullshit" for personas that are just made up and have not been validated in the slightest. Should we politely call them "Risky Personas"? Because there is a possibility to make a lucky strike based on intuition and tacit knowledge (Unknown knowns)... #Personas #UXDesign #UXThinking #CooperandCooper @colaab @mralancooper @Miniver