After years and billions on investment in their own fulfilment network, #Shopify abandons and sells it to #Flexport.

#Logistics is hard, especially when you’ve always been in the virtual world of software. It’s a much more blue collar industry and Shopify finally realized they couldn’t understand it.

Their offering never made most sense to most retailers, they will stick to #ecommerce only and let you figure out how to ship your stuff yourself.

https://www.cnbc.com/2023/05/04/shopify-offloads-logistics-business-to-flexport.html