BobDevneyDread Aversion Bias: Dreading yields double the emotional impact of savoring.
(And just to kick us while we're down, a corollary cognitive bias: losses yield double the emotional impact of gains.)
Dread Aversion Bias: Dreading yields double the emotional impact of savoring.
(And just to kick us while we're down, a corollary cognitive bias: losses yield double the emotional impact of gains.)