RT @emayhawk: 📚"Communications can no longer be considered a soft skill. The ability to lead and drive the public conversation is a rock-hard competency," @Pfizer's Sally Susman writes in her new book #BreakingThrough
https://t.co/EoXGX9LZQS
Sally Susman book: Commanding the communications hot seat

Susman, who's worked with nine CEOs at three companies, has seen how effective communications can impact the bottom line.

Axios