Five years ago, with @RightsChain we talked with some minor media and newspapers to ask them: "are you interested in a system to track and hold #copyright information on your #photographic material?". The answer was: no, we don't need it.
As #generative #ai hits the fan with systems like #midjourney and #deepfake I think it's a good time to make the same question: "are you sure you don't need it?" Whereas the answer will be a clear statement on their vision over their credibility and trust.
What do you think @xLontrax?