Google has for years wanted to become Facebook - not necessarily a social media site, but a webpage you go to and stay on, so they have a captive audience for ads. The push for AI is entirely about that.

But that is pretty incompatible with what many people use it for - a website to find *other* websites. Because that use is at odds with Google’s revenue strategy it’s gotten much worse at it, and will continue to get worse. There is a huge opportunity for a company to supplant Google as a website search engine because that’s not a thing Google’s revenue strategy will let them be competitive at