#BOOMExplains | Nearly a month after the viral tweet was posted, Saksham Jadon, founder of the agency Youngun, which has worked with brands like Myntra, Netflix, and Spotify, revealed that "Vanshika" was a product of something called '#meme marketing'
https://www.boomlive.in/explainers/vanshika-breakup-call-youngun-campaign-marketing-myntra-twitter-influencers-acsi-guidelines-20796
Heard That Viral Vanshika's Breakup Call? It Was A Myntra Ad Campaign | BOOM
The audio clip of Vanshika's 'break up' that went viral was actually a campaign by Myntra. Can such seeding advertisements be dangerous?
BOOM FactCheck