Anyone who knows literally anything about the extensive evidence on #MotivatedBias knows that masking applications gives great bang for the "buck"-- it's generally effective methods for decreasing the capacity for various motivations to bias results.
https://www.science.org/content/article/reduce-reputational-bias-nih-may-revamp-how-grant-proposals-are-scored
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To reduce ‘reputational bias,’ NIH may revamp how grant proposals are scored
Proposed changes to peer review seek to minimize influence of applicant’s resume and workplace