Turns out that Adobe is collecting all of its customers' pictures into a machine learning training set.

This is opt-out, not opt-in so if you use Lightroom, for example, it defaults to adding all of your photos to the set.

If these are unpublished pictures, work-in-progress, etc. they'll still be analysed as soon as they're synced.

I've been using Lightroom to sync photos from my Windows desktop to my iPad. Now I need to reconsider that.

This obviously only applies if the pictures touch Adobe's servers in some way, such as cloud syncing. That's basically every picture ever uploaded into Lightroom.
First saw mention of this over on Twitter but the screenshot is from when I went to check on it in my own settings.
Muting this thread now. Going viral is always a bit unpleasant so I'm going to preempt that by ignoring the thread completely 😁