Thinking more people are going to engage with you on mainstream social media “because everyone’s there” is like thinking people at a stadium concert are there to listen to you. It‘s only true if you’re one of the ones on stage. Not so much when you’re huddled in the nosebleeds.

Forget the numbers. Forget about “going viral” (leave it to the psychopaths in Silicon Valley to make virus-like behaviour aspirational). Embrace the joy of interacting with one another on a human scale.

#ThinkSmall

@aral I totally hear what you're saying and agree wholeheartedly.

But as I reeducate my social media reflexes here, and revaluating my engagement on Twitter - I'm wondering whether it would be better to export new behaviours back into that world rather than turn away? Lots of internal conflict about this concept...

@yukinosaru You can’t export behaviours into that world. It’s a top-down, not bottom-up, world driven by venture capitalists chasing exponential growth and profits investing in the most extractive and exploitative means possible of obtaining them. It’s a corporate world of CEO kings where their word is law. That world is what it is. Not you nor anyone else can change it. It’s like asking factory farms to be kinder. They can’t. It’s their nature to be cruel. (All they can hope for is better PR.)

@aral @yukinosaru

Wow the Give Up religion is strong with this one.

Like speeches by women telling women not to make speeches, I wonder how the Give Up caucus gets out of bed long enough to tell others to give up.

I think it might be the money.