Thinking more people are going to engage with you on mainstream social media “because everyone’s there” is like thinking people at a stadium concert are there to listen to you. It‘s only true if you’re one of the ones on stage. Not so much when you’re huddled in the nosebleeds.

Forget the numbers. Forget about “going viral” (leave it to the psychopaths in Silicon Valley to make virus-like behaviour aspirational). Embrace the joy of interacting with one another on a human scale.

#ThinkSmall

@aral I totally hear what you're saying and agree wholeheartedly.

But as I reeducate my social media reflexes here, and revaluating my engagement on Twitter - I'm wondering whether it would be better to export new behaviours back into that world rather than turn away? Lots of internal conflict about this concept...

@yukinosaru You can’t export behaviours into that world. It’s a top-down, not bottom-up, world driven by venture capitalists chasing exponential growth and profits investing in the most extractive and exploitative means possible of obtaining them. It’s a corporate world of CEO kings where their word is law. That world is what it is. Not you nor anyone else can change it. It’s like asking factory farms to be kinder. They can’t. It’s their nature to be cruel. (All they can hope for is better PR.)
@aral yes, I hear and see that. But sadly it's not going away. It is top down but it is we are also still the content. And in many ways its a mirror to the duality of mankind.
So the question I'm asking myself is to walk away, keep your hands clean and hope it dies. Or. Infiltrate, poison the data pool, switch the dynamic up?
Perhaps I'm just hopelessly naive here but is there no hope in the kinder human nature?

@yukinosaru I mean, by all means if you want to infiltrate/sabotage that system, go for it. Sabotage is the only legitimate means of changing such a system from the inside (but I’m not necessarily convinced of its long-term effectiveness).

Personally, I prefer to create. To work on alternatives. To try and help build the kind of world I want to live in.

I’ve railed against that system long enough and let me tell you, it’s a soul-destroying affair. I still call it out but my focus is creating.

@aral @yukinosaru Beautifully said, Aral. Yes, there is much value in creating indeed.