Thinking more people are going to engage with you on mainstream social media “because everyone’s there” is like thinking people at a stadium concert are there to listen to you. It‘s only true if you’re one of the ones on stage. Not so much when you’re huddled in the nosebleeds.

Forget the numbers. Forget about “going viral” (leave it to the psychopaths in Silicon Valley to make virus-like behaviour aspirational). Embrace the joy of interacting with one another on a human scale.

#ThinkSmall

@aral Also though. We need to still acknowledge the bad actors are touching at something primal in the human psyche.

The will to power will always be there.

But if that will has creative outlets that do good instead of bad, then we can be more secure as community.

Leaders being able to use their power to amass more power is the critical point. Mechanisms to throttle this are paramount.

Ceremonial power is another option. Reduce the actual power, but let them have the illusion