Casey NewtonDec 14, 2022
today's breaking news with Zoe: Twitter is planning to require users to opt in to personalized ads to continue using the app https://www.platformer.news/p/twitters-risky-plan-to-save-its-ads
Twitter’s risky plan to save its ads business

Agree to personalize your ads — or else

Platformer
Show threadMartijn FrazerDec 14, 2022

@caseynewton Aren't ads already kind of personalised? Surely they're not showing random ones, or are they?

And what if people don't opt in? Does it just... stop working?

So many questions haha

Show threadSloan StudioDec 14, 2022
@Tijn @caseynewton There are specific options to allow personalization, likely using your history and location data to target you. Otherwise you "should” only get general buy ads that don't target you specifically. I don't know that anyone has tested this to see if they are honoring that though.
Show threadFeel the haidration
@SloanStudio @Tijn @caseynewton tracking your off platform activity using the 3rd party Twitter pixel installed on advertiser/ publisher websites.
Dec 14, 2022 at 4:53amWeb
Show threadSloan StudioDec 14, 2022
@haipothetical @Tijn @caseynewton it is a never ending fight. But I believe these tactics are considered illegal in some countries now.