We are teaming up with the design agency @oakstudios to update our homepage and our brand. Goodbye social media blue, hello vibrant purple!

https://blog.joinmastodon.org/2022/06/mastodon-branding-updates/

Mastodon branding updates

We are teaming up with the design agency Oak to update our homepage and our brand. Goodbye social media blue, hello vibrant purple!

Official Mastodon Blog
@Mastodon As a lover of purple, I approve.
@Mastodon Also, I may or may not be biased because of my instance's purple theme.
@Mastodon @oakstudios
I love purple.💜

@Callalily
You *may* enjoy this fediverse icon too, then. Its purple *and* has purpose.

https://activism.openworlds.info/@dsfgs/108520112273838815

Feel free to scroll thread for isolated (and other) versions

Dick Smiths Fair Go Supporters (@[email protected])

Attached: 1 image We produced How-To-Draw for the #fediverseIcon. It was produced completely without measurements and somehow we produced it at #A4 (1mm off — ie. 211mm rather than 210). We produced it for the web anyway — so don't even think about #printing it! :P #fediArt #fediOrigami #copyLeft #fediMeta #activism #deleteCAGEFAM @[email protected] @[email protected] @[email protected] @[email protected]

Activism
@Mastodon didn't Discord just do this exact think like, a couple months ago?
@Slips @Mastodon That was over a year ago and they only turned the saturation up.
@Gargron @Mastodon holy shit it was that long ago? i thought it was in like, November '21 or something jfc.
@Mastodon @oakstudios okay jetzt also nicht mehr Twitter blau sondern dafür Discord lila wie originell.
@Mastodon @oakstudios Personally I would use a bit less saturation, but it's good enough for me. And purple!
@Mastodon @oakstudios Would also great btw if users could pick their own preset color for the web-ui.
@Mastodon @oakstudios Goes well with my Sandstorm.io server. Purple is the new blue.
@Mastodon @oakstudios Hooray for less Sexually Insecure Blue in the world!

@Mastodon @oakstudios Why was this necessary?

Is this why so many terms that were endearing to Mastodon -- like Toot! -- are going so generic?

Y'all going for an IPO next?

@spicytamazon @Mastodon @oakstudios Mastodon is a non-profit organization

@Gargron @Mastodon @oakstudios Be careful to avoid Discord "blurple" during the makeover.

https://projectblurple.com/

Project Blurple

Celebrating Discord's Birthday!

Project Blurple
@Gargron @spicytamazon @Mastodon @oakstudios Yall should be charging to read some of these "criticisms" tbh. Although I do regret "toots" being changed. its still toot on my client tho, so Im happy! Also the purple looks great
@Mastodon @oakstudios So...a shitty rip-off Discord Logo. Went from ripping off one shit-tier social platform to another. I'd expect nothing less.

@Mastodon @oakstudios

Saw this over on mastodon.online, all the blues replaced with purples.

It is now quite hard to see whether a post is boosted on my laptop's screen.

The old blue was much easier to distinguish.

It doesn't matter what colour the logo is, but please keep the interface colours useable with better contrast.

@feditips @Mastodon @oakstudios I agree that contrast is very very important, because it heightens accessibility. Although for me it sort of works; could there be a difference between light mode and dark mode? (I use light.)

@Lucseleventje @Mastodon @oakstudios

I use dark, the background colour is too similar to the new blue/purple.

Guessing a lot depends on the monitor/laptop model too.

@feditips @Mastodon @oakstudios can this not be customized, perhaps?

@egonw @Mastodon @oakstudios

There is a high contrast theme option but I'm guessing most people won't know about it?

However, just heard from @Gargron that they've fixed the contrast issue in the upcoming update 🥳

@feditips @Mastodon @oakstudios If you're talking about the web app, I fixed the contrast in the main branch, but mastodon.online/mastodon.social are not updated to that version yet.

@Gargron @Mastodon @oakstudios

Oh ok, that's fantastic! Thank you! 🙏

@Mastodon @oakstudios Love it! Noticed the favicon was updated a couple of weeks ago, and wondered if a change was in the air!
@Mastodon @oakstudios OK, I'll update my Mastodon Emojis.
@Mastodon @oakstudios @koyuchan modern web-interface like Twidere X when? 🙏
@Mastodon @oakstudios Purple also signifies royalty & power so it fits as well.
@Mastodon @oakstudios it really does stand out! Loving the new color. 🙌
@Mastodon
FYI, the new purple used in the call to action button widget has a contrast that kinda makes it 'swim' annoyingly in my vision. It makes the text 'dance' quite a bit more and thus makes it harder to read for me.
@oakstudios
@Mastodon @oakstudios I just downloaded the icon a few minutes ago. Hah, good timing.
@Mastodon @oakstudios who will help me upgrade my server
@Mastodon @oakstudios l like the new color but the shape is more of a word bubble and less of a Mastodon. It needs a tusk.
@Mastodon @oakstudios Also, sad to say, the M reminds me of golden arches.
@Mastodon @oakstudios I, for one, welcome our new #5b4adf overlord
@Mastodon @oakstudios Looks really good! It reminds me of the Emacs logo
@Mastodon The purple is really eye-searing. Could you maybe tone down the contrast a little?

@Mastodon

Were you inspired by the (#)FediverseIcon we produced last week? If so that great!

Find it here:
https://activism.openworlds.info/@dsfgs/108560140169838246

Scroll up in the thread for isolated versions you can use on your website to pump fediverse.

Viva La Fediverse!!

@oakstudios