I think I disagree with all of the points made in this article.

https://techcrunch.com/2018/04/07/rss-is-undead

RSS doesn't need more machine learning. It doesn't need "algorithms". It doesn't need a business model. It doesn't need to be friendly towards tracking and monitoring user behavior. It absolutely shouldn't care about branding.

Really RSS should just be about reading, and nothing else. The client can do fancy processing of feeds, but the protocol doesn't need to care about that.
RSS is undead

RSS died. Whether you blame Feedburner, or Google Reader, or Digg Reader last month, or any number of other product failures over the years, the humble protocol has managed to keep on trudging along despite all evidence that it is dead, dead, dead. Now, with Facebook’s scandal over Cambridge Analyt…

TechCrunch

@bob

<link rel="alternate" type="application/rss+xml" title="TechCrunch &raquo; Feed" href="https://techcrunch.com/feed/" />
<link rel="alternate" type="application/rss+xml" title="TechCrunch &raquo; Comments Feed" href="https://techcrunch.com/comments/feed/" />
<link rel="alternate" type="application/rss+xml" title="TechCrunch &raquo; RSS is undead Comments Feed" href="https://techcrunch.com/2018/04/07/rss-is-undead/feed/" />

🤔

@bob
I turned off all tracking in their own settings. The article displayed for a brief moment then disappeared, telling me I have disabled cookies. Well, I guess Iʼm not reading this 😔
@bob RSS is good because it doesn't have all of those things. What is the author thinking?
@Reinderdijkhuis Yes exactly. It indicates the divide between mainstream tech journalism and the real interests of internet users. If your income as a journalist comes from ads, tracking, brands and so on then the lack of those things looks like a problem.

@bob RSS*

*Rarely simple syndication