The Economics of Local Service Businesses: Why They Are Receptive to Website Outreach
Analyzes the financial structure of local service businesses and why they are receptive to website outreach. Covers overhead costs, customer acquisition economics, and why website investment makes sense for these businesses.
#localservicebusinesses #businesseconomics #customeracquisition #websiteROI #HVAC
A landing page doesn’t need awards—it needs to convert.
Fancy designs impress friends, but conversions grow your business. I’ve seen “ugly” pages outperform stunning ones by 300% because they focus on one thing: solving the visitor’s problem.
A landing page has one job—to turn visitors into leads or customers. Everything else is noise.
Is your page optimized for compliments or conversions?
#LandingPageConversion #WebsiteROI #DigitalMarketing #ConversionOptimization
If you're running a custom platform, we're fans of no-code and low-code tools like Zapier, Airtable, and Notion that let parts of your business communicate seamlessly with each other.
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We're vigilant about avoiding situations where an automated solution ends up costing more to build and maintain than keeping a mostly manual process.
Read the full article: How to Get Your Boss to Pay for UX Projects
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After five years of courtroom fights, a federal district court judge upheld that Domino's violated the Americans with Disabilities Act by failing to maintain an accessible website
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However, we've also encountered plenty of business owners who admitted they didn't think their old websites were problematic until they got a stern letter from an attorney.
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Meanwhile, in places like Europe and California, businesses now face stiff penalties for failing to follow privacy rules.
Read the full article: How to Get Your Boss to Pay for UX Projects
▸ https://lttr.ai/ACbjS
Many of our clients come to us with a mistaken belief that a UX audit reveals a ton of work that needs to be carried out right away.
Read the full article: How to Get Your Boss to Pay for UX Projects
▸ https://lttr.ai/AB0Jm
By approaching your website as an ever-evolving part of your business instead of an all-or-nothing project, we help our clients budget appropriately for the long haul, saving them even more money by reducing urgency over time...
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Potential clients sometimes tell me that they're worried that they can't get buy-in from their manager (or their VP, or their CEO) when they're trying to budget for user experience projects.
Read more 👉 https://lttr.ai/ABZzw
Serghei Pogor
Jackson Teo
Joe Taylor Jr.