In other tragic news, the #NHL #Hockey team that was formerly the #Coyotes and is now called the "Utah Hockey Club" has long been rumored to be gearing up to call themselves the "Utah Yeti".

Which would have been a PERFECT name.

Well, due to the pigheadedness of the capitalists who run both the team and Yeti Coolers, they couldn't come to an agreement, so the Patent/Trademark office said they couldn't use Yeti for the team name.

"We engaged deeply with Yeti Cooler Company and worked with them over a process to see if there was some coexistence agreement that we could engage with them on," said Maughan. "They have a unique and strong trademark on anything published Yeti or Yetis. We did not have a coexistence agreement with Yeti and therefore have decided to move on from that name."

I mean, talk about a golden opportunity wasted all because of greed.

So stupid on both parts.

Yeti Coolers would have gotten SUCH a boost from fans. And it's Hockey! Ice and Coolers go together! And Beer! And Coolers! And Hockey! C'mon! You idiots!!

https://www.espn.com/nhl/story/_/id/43615454/utah-hockey-club-hold-arena-fan-vote-pick-permanent-name-yeti-rejected-patent-office

#utahyeti #sports

Utah Hockey Club to hold in-arena fan vote for permanent name - ESPN

Utah Hockey Club will not be moving forward with "Yeti" or "Yetis" as its team nickname following rejection by the U.S. Patent and Trademark Office. The team will hold a new in-arena fan vote to pick a permanent name from three finalists.

ESPN