Taking a tour of the A’s Ballpark Experience Center in Vegas – Sports Business Journal

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• Weekly Issue  12.22.2025

Tech

Immersing myself in the Vegas future of the A’s

By Joe Lemire, 12.16.2025

The SBJ Tech Sandbox series is where we share our experiences testing products, gear, solutions and more in the sports tech space.

Editor’s Note: Great article, and excited about new MLB and LV ballpark. It looks inviting, new, open, and a great place for games and outings. Vegas does it again. I had SORA create a brief video from the image of the park. Construction underway, due for opening for 2028 MLB Season! Enjoy! –DrWeb

LAS VEGAS — After removing my shoes, the curtain is pulled back, and I enter the Cube.

Five of the six sides of the space, including below my feet, are fully outfitted with LED screens that spring to life with a few touches of an iPad.

It’s suddenly 2028, and I’m standing in owner John Fisher’s suite, overlooking home plate at the Athletics’ new Las Vegas Ballpark. Each new tablet tap transports me around the venue. I’m standing on the pitcher’s mound. I’m in a centerfield hospitality space. I’m floating above the city looking at the park’s proximity to the airport (The short distance to private aviation won’t apply to me).

The Immersive Cube is housed in the Ballpark Experience Center, the showcase built by the A’s to tell the team story, preview the construction and sell tickets and hospitality packages.

It replicates virtual reality without the headset, as 26-million pixels enclose 3,500 cubic feet, with many miles of cables and racks of servers hidden away. Built in the 3D development program Unity and enhanced with Advent’s Experience Management System, the Cube lets A’s fans and prospective ticket buyers imagine their place in the under-construction ballpark.

“The Immersive Cube is a space that is a pinnacle of this experience space,” said John Downie, SVP/Strategic Solutions of Advent, the sports experience design agency that led this project. “Everybody likes to see themselves within the story.”

Advent touts it as a first-of-its-kind installation in North American sports. And the A’s can load new renderings as needed to display updates or meet requested customizations from, say, a potential suite buyer.

“This is not something that is on rails,” Downie said. “It’s a space that can flex with the storytelling needs. But, of course, this is Vegas. So there’s a certain wow factor that is required in here.”

Continue/Read Original Article Here: Taking a tour of the A’s Ballpark Experience Center in Vegas

Sieht noch nicht so aus, aber unsere neue Ausstellung wird gut! Eröffnung von "under construcrion" ist am 25.11. um 18:00 Uhr und ihr seid alle eingeladen!

Das ist eine Ausstellung zur Ausstellung! Ihr erfahrt hier wie unsere neue Dauerausstellung aussehen wird und wie so eine Ausstellung überhaupt gemacht wird.
#museum #Ausstellung #gießen #giessen #hessen #underConstruction