FYI: VAB updates its addressable TV guide with 2026 data that most marketers miss: VAB's 2026 addressable TV guide reveals 92% of pay TV households are addressable-enabled, with nearly half of current advertisers raising budgets this year. https://ppc.land/vab-updates-its-addressable-tv-guide-with-2026-data-that-most-marketers-miss/ #AddressableTV #MarketingStrategies #AdTech #DigitalMarketing #TVAdvertising

ICYMI: Barb Ads Hub hits 600 users as Amazon Prime Video integration gets underway: Barb's TV campaign analytics platform has attracted over 600 UK advertising buyers and sellers since January, with Amazon Prime Video integration now underway. https://ppc.land/barb-ads-hub-hits-600-users-as-amazon-prime-video-integration-gets-underway/ #Advertising #DigitalMarketing #AmazonPrimeVideo #MarketingAnalytics #TVAdvertising

FYI: Nielsen and Mediaocean link up to fix TV ad audience fragmentation: Nielsen and Mediaocean integrate audience data into Prisma for DDL campaigns, with Polk and MRI-Simmons expanding Nielsen ONE ahead of fall 2026 TV season. https://ppc.land/nielsen-and-mediaocean-link-up-to-fix-tv-ad-audience-fragmentation/ #TVAdvertising #AudienceEngagement #MediaStrategy #AdvertisingTechnology #DataIntegration

ICYMI: Nielsen and Mediaocean link up to fix TV ad audience fragmentation: Nielsen and Mediaocean integrate audience data into Prisma for DDL campaigns, with Polk and MRI-Simmons expanding Nielsen ONE ahead of fall 2026 TV season. https://ppc.land/nielsen-and-mediaocean-link-up-to-fix-tv-ad-audience-fragmentation/ #Nielsen #Mediaocean #TVAdvertising #AudienceData #MarketingTech

Nielsen and Mediaocean link up to fix TV ad audience fragmentation: Nielsen and Mediaocean integrate audience data into Prisma for DDL campaigns, with Polk and MRI-Simmons expanding Nielsen ONE ahead of fall 2026 TV season. https://ppc.land/nielsen-and-mediaocean-link-up-to-fix-tv-ad-audience-fragmentation/ #Nielsen #Mediaocean #TVAdvertising #AudienceData #DigitalMarketing

Pharma TV spend jumps 53% after FDA crackdown on deceptive drug ads: Pharma Rx brands raised multiscreen TV spend by 53% in six months after FDA enforcement letters targeted deceptive digital drug advertising in September 2025. https://ppc.land/pharma-tv-spend-jumps-53-after-fda-crackdown-on-deceptive-drug-ads/ #Pharma #DrugAdvertising #TVAdvertising #FDA #MarketingTrends

ICYMI: Amazon DSP auto deal selection picks streaming TV inventory by itself: Amazon DSP launched automatic deal selection on April 15, 2026, using machine learning to curate and optimize streaming TV deals for awareness and reach KPIs. https://ppc.land/amazon-dsp-auto-deal-selection-picks-streaming-tv-inventory-by-itself/ #AmazonDSP #StreamingTV #MachineLearning #DigitalMarketing #TVAdvertising

FYI: Upfront week reshapes TV ad money as OpenAI bolts on custom audiences: Amazon, Disney, Netflix, NBCU and Fox stage 2026 upfronts as OpenAI adds audience targeting, Google rewires Analytics, and CTV fraud climbs 140% year-on-year. https://ppc.land/upfront-week-reshapes-tv-ad-money-as-openai-bolts-on-custom-audiences/ #UpfrontWeek #TVAdvertising #AudienceTargeting #OpenAI #MediaTrends

FYI: Amazon's authenticated graph: new pitch, mostly old plumbing: Amazon Upfront 2026 pitched a 90% authenticated graph and Dynamic TV Creative, but most of the stack was already shipped at November 2025's unBoxed conference. https://ppc.land/amazons-authenticated-graph-new-pitch-mostly-old-plumbing/ #AmazonUpfront #AuthenticatedGraph #DynamicTV #DigitalMarketing #TVAdvertising

ICYMI: Upfront week reshapes TV ad money as OpenAI bolts on custom audiences: Amazon, Disney, Netflix, NBCU and Fox stage 2026 upfronts as OpenAI adds audience targeting, Google rewires Analytics, and CTV fraud climbs 140% year-on-year. https://ppc.land/upfront-week-reshapes-tv-ad-money-as-openai-bolts-on-custom-audiences/ #Upfront2026 #TVAdvertising #OpenAI #AudienceTargeting #GoogleAnalytics