eicker.news ᳇ tech news1d ago
#Searchtraffic to #smallpublishers has dropped 60% over two years, significantly impacting their ability to build alternative #trafficsources. Larger #publishers are finding success with direct and internal traffic, while news and media sites are seeing growth in #email and #app #referrals. The impact of #AIchatbot referrals varies by site type. https://www.searchenginejournal.com/search-referral-traffic-down-60-for-small-publishers-data-shows/569959/?eicker.news #tech #media #news
Search Referral Traffic Down 60% For Small Publishers, Data Shows

Chartbeat data shows search referral traffic fell 60% for small publishers over two years, compared with 22% for large publishers, per an Axios report.

Search Engine Journal
Targeted Web Traffic ServicesJan 15

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