Upper funnel
Upper funnel builds brand awareness and sparks interest among broad audiences through tactics like paid media, educational content, influencer collaborations, and events. Success is measured by impressions, reach, and engagement.

Lower funnel
Lower funnel focuses on converting high-intent leads into customers using personalized content, retargeting campaigns, email marketing, loyalty programs, and trust-building tactics. Key metrics include conversion rate, CAC, ROAS, and sales volume.
#tofu #bofu #martech #analytics #matomo #activism #tabling #marketing #campaign

【豆腐は絶対コレ】お肉なしでも大満足！家計にやさしい、豆腐の激ウマ簡単レシピ3選
https://www.huffingtonpost.jp/entry/story_jp_6993ed41e4b018d15236139e

#huffingtonpost #LIFE #レシピ #Tasty #豆腐 #reshipi #tofu

【ホットケーキミックス使ったら買わなくてよくなった】「揚げるよりおいしい」カリもちチュロス
https://www.huffingtonpost.jp/entry/story_jp_69b894dce4b07119c0bd397e

#huffingtonpost #LIFE #レシピ #Tasty #豆腐 #おやつ #チュロス #reshipi #tofu #oyatsu #churosu

Hasselbacked

Decided to switch up from one of our usual potato options and bake some hasselback potatoes, along with Sam’s tofu bacon bit recipe, both at 425° in our oven. I also steamed some broccoli.

I used our bamboo toaster tongs as spacers for slicing (I often see chopsticks recommended but they’re too thin for rounder yellow potatoes). I sprayed some avocado oil and dusted with a mixture of salt, pepper, and rosemary. I added a bit more oil halfway through baking at about the 20 minute mark. In hindsight I should have added the rosemary later, because it kinda burnt. Still came out very tasty!

20 tons of tofu
rotting in the creek
Smells so awful
It really does reek

Semi full of tofu
Went off the edge
Now it's rotting
Behind a hedge

Stuck down there
in Tater Hollow
Been there for weeks
I don't follow

They don't eat
much tofu there
Down in Missouri
I do swear

Don't ask me
I can't tell you
Why Missouri doesn't
pay for a clean up crew

#poem (human)

NPR: A tofu truck crashed in Missouri. Weeks later, the rotting smell is stinking up the town

https://www.kcur.org/arts-life/2026-03-24/tofu-truck-crash-missouri-phelps-county

#tofu #accident #crash

【豆腐とめんつゆがあればOK♡】「迷ったらコレ！」豆腐の簡単節約おかずレシピ3選
https://www.huffingtonpost.jp/entry/story_jp_69c0a922e4b03dbe6789ee40

#huffingtonpost #LIFE #レシピ #料理 #簡単 #レシピ_簡単 #豆腐 #reshipi #ryori #kantan #reshipi_kantan #tofu