Gen Z Is Always On TikTok, But They Don't Like It Anymore

Consumer trust is collapsing and creators are bailing. The platform's metrics -- as reported by a Harris Poll -- should scare marketers everywhere

Nearly 50% of all US consumers use TikTok as a search engine

The growing use of social media platforms as search engines has been going on for a while โ€“ but a recent study by Adobe suggests a particularly significant shift in [โ€ฆ]

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