All Content from Business Insider | How Taco Bell uses its best GMs as a growth engine by Katherine Tangalakis-Lippert
Top-performing Taco Bell managers gathered in Hawaii in March for the company's annual staff recognition retreat.Courtesy of Taco Bell
Taco Bell recently hosted its Golden Bell awards, a recognition trip for top-performing managers.More than a management retreat, Taco Bell says the event helps drive outsize growth.Golden Bell-winning restaurants grew sales by nearly 20% in 2025 and boast better staff retention.At Taco Bell, a weeklong trip to Hawaii is more than a perk for top-performing managers — it's part of the company's growth strategy.
The chain's annual Golden Bell awards, held this year in mid-March, recognize its top 150 general managers and are as much a management retreat as they are an awards show. Taco Bell brings its top GMs to Maui, where they get a week of recognition, excursions, and a chance to compare notes with company leaders and one another.
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Read more: https://www.businessinsider.com/taco-bell-golden-bell-awards-company-growth-staff-recognition-competition-2026-4
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