I've sadly come to conclude that #qualtrics (my beloved survey platform started by some fresh-faced Mormon boys from BYU 20 years ago) has become kind of enshittified.
For almost 20 years the company has had requests to add pretty reasonable features like (definitely not an exhaustive list):
- Vertical sliders
- Text orientation in labels
- non-numerical recodes (this has looked like it should for at least 15 years)
- Parity in options between matrix, sliders, and side-by-side questions
Several others, too. Nope. At least a dozen highly reasonable feature requests still unaddressed for 15+ years. I got off the phone with customer service and their best answer for vertical sliders or CSS-rotated slider/matrix labels was "check our community help forums, though we don't support anything they say." It's the Google/Microsoft model: convince people to crowdsource their own workarounds to your product while you rake in the dough from tens of thousands of organizational contracts.
Qualtrics' revenue is close to $2B per year, and they are valued north of $15B.
The sad thing is that there seem to be so few viable alternatives.





