The UK Advertising Standards Authority just banned sustainability ads from @nike, @Superdry, and @Lacoste for not having "robust evidence" - of the claims.
Problem: Legacy ERP and Ethereum-style blockchains can't see informal networks that trace sustainability. Only JSON-LD structured data can provide proof. Ethical brands that actually are sustainable cannot advertise product features.
https://www.bbc.com/news/articles/ckgm79djr9yo
#ASA #Greenwashing #SupplyChainTransparency #SustainabilityMarketing #JSONLD
The UK Advertising Standards Authority just banned sustainability ads from @nike, @Superdry, and @Lacoste for not having "robust evidence" - of the claims.
Problem: Legacy ERP and Ethereum-style blockchains can't see informal networks that trace sustainability. Only JSON-LD structured data can provide proof. Ethical brands that actually are sustainable cannot advertise product features.
https://www.bbc.com/news/articles/ckgm79djr9yo
#ASA #Greenwashing #SupplyChainTransparency #SustainabilityMarketing #JSONLD
Proud to share our latest article on how data and AI can help companies tackle ethical risks in their supply chains.
π Read the full article here: https://lnkd.in/ey8-Xei8
#ResponsibleAI #EthicalBusiness #SustainableGrowth #Websummit2025 #SupplyChainTransparency #Innovation #TrustworthyAI #Derisque #SustainableDevelopmentGoals #RVO
Amsterdam β Sustainable growth is not just a matter of financial figures, but also of trust. Companies that want to be stable and reliable need more than just profits: they must be able to count on loyal employees and customers, reliable suppliers, committed communities and satisfied investors.
Proud to share our latest article on how data and AI can help companies tackle ethical risks in their supply chains.
π Read the full article here: https://lnkd.in/ey8-Xei8
#ResponsibleAI #EthicalBusiness #SustainableGrowth #Websummit2025 #SupplyChainTransparency #Innovation #TrustworthyAI #Derisque #SustainableDevelopmentGoals #RVO
Amsterdam β Sustainable growth is not just a matter of financial figures, but also of trust. Companies that want to be stable and reliable need more than just profits: they must be able to count on loyal employees and customers, reliable suppliers, committed communities and satisfied investors.
π¨ New Paper Alert - Supply Chain/EUDR π° π³
Thrilled to share the latest research led by the amazing Vivian Ribeiro, "Leveraging Remote Sensing for Transparency and Accountability in Amazonian Commodity Supply Chains." Our study highlights the essential role of #satelliteimagery in monitoring #deforestation, promoting transparency within #supplychains tied to the #Amazon's agricultural #commodities, and addressing key challenges related to #EUDR and others supply chain traceablity frameworks. π π³ π°οΈ.
Stopping deforestation and degradation linked to commodity supply chains is vital to Amazonian #biodiversity and #climate protection. The paper emphasizes that in addition to remote sensing monitoring, supply chain transparency and #traceability are key to preventing deforestation-linked products from reaching the market.
High-resolution imagery provides the detail needed to support accurate #mapping of commodity, helping us distinguish between actual natural forest and tree-crop #commodities like coffee. By combining #multiple datasets, rather than relying on a single source, we improve the accuracy of deforestation and degradation alerts, ensuring they reliably target areas of true concern without mistakenly flagging sustainable land uses. This multi-layered approach is essential for effective, responsible monitoring.
With urgency around #EUDR at an all-time high, itβs crucial that in the trialogue the amendments are rejected. In light of increasing climate impacts and the ongoing #COP29, supporting these amendments would signal a setback in deforestation prevention and erode trust in EU policy-making during a critical climate moment.
This research is a collaboration with colleagues: Vivian Ribeiro, myself, Chandrakant Singh and Robert Heilmayr.
LINK TO ACCESS THE PUBLICATION: https://www.sciencedirect.com/science/article/abs/pii/S2590332224005359?dgcid=coauthor
Grateful for the chance to work alongside such passionate experts and organizations dedicated to sustainable supply chain and forest conservation.
#EarthObservation #SustainableLandUse #RemoteSensing #HighResolutionImagery #SupplyChainTransparency #AmazonConservation #DeforestationFree #EUDR
Scaling transparency in fashion supply chain.
Read more here: https://supplychain360.io/fashion-industry-sustainability-supply-chain-transparency/ #SustainableFashion #SupplyChainTransparency
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