Sunscreen is overwhelmingly promoted on TikTok, but content with misinformation exhibits proportionally high levels of audience interaction
https://journals.plos.org/digitalhealth/article?id=10.1371/journal.pdig.0001440
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Les crèmes solaires sont grandement promues sur TikTok, mais le contenue avec de la désinformation exhibe des niveaux d’interaction proportionnellement élevé avec l:auditoire
https://www.sciencepresse.qc.ca/actualites-scientifiques/2026/06/19/dangereuses-cremes-solaires-tiktok
#Sunscreen #CrèmeSolaire #Misinformation #Désinformation #Health #Santé
Sunscreen is overwhelmingly promoted on TikTok, but content with misinformation exhibits proportionally high levels of audience interaction
Author summary This study examined sunscreen-related misinformation on TikTok. We examined 971 of the most viewed TikToks using the five most popular sunscreen-related hashtags (#sunscreen, #sunscreenviral, #spf, #sunscreenreview, and #sunprotection). We found that most videos promoted sunscreen use (86.8%), typically to prevent skin damage (17.4%), acne (15.3%), aging (11.5%), and cancer (6.1%). Only a small fraction contained critiques related to sunscreen (6.0%), with very few claiming sunscreen causes harm (1.5%) or prevents health benefits (1.2%). However, TikToks with only sunscreen-related critique showed significantly higher engagement in likes, shares, and comments compared to those only promoting sunscreen. Contrary to claims that TikTok is rife with sunscreen misinformation, our findings indicate that sunscreen misinformation appears to be in a small proportion of videos. However, these critique focused TikToks, despite being few, consistently generated significantly more audience engagement. This suggests that sunscreen misinformation may attract disproportionate attention. Overall, most TikTok videos promote sunscreen use, and widespread misinformation does not appear prevalent among the platform’s most visible content. Therefore, sunscreen misinformation on TikTok constitutes an area of concern not for the total sum of overarching influence in terms of content production but rather in how strongly some sunscreen misinformation ideas resonated among particular audiences.
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Palm Oil Detectives
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