The same pair of sunglasses:

→ iPhone on a kitchen counter: $20 vibes
→ Sunglasses Editorial recipe: $180 vibes

Product unchanged. Shot changed. Perceived value follows. Margins follow.

This is what we mean when we say the catalogue is the marketing. Most indie brands underestimate this by an order of magnitude.

#sunglasses #ecommerce #DTC #branding #productphotography

📰 Today's top stories, personally curated for you by Zorz Studios: http://zorz.it/newspaper

- The perfect 3-day itinerary for a #wedding on the #AmalfiCoast;
- #HalideMarkIII promises ‘Most beautiful #photos possible’ on #iPhone;
- How to adjust your #content for #LinkedIn’s new feed algorithm;
- The case for ugly-cool #sunglasses;
- The unexpected math behind #VanGogh’s “Starry night”, and more

#ZoracleDaily #newspaper