Nike's Crisis and the Economics of Brand Decay

Economic analysis of Nike's crisis: how complementary assets, path dependency, and strategic misalignment destroyed competitive advantage.

Philipp D. Dubach - Finance, Tech & Strategy
State-Of-The-Art Developments in Expert Systems and Strategic Marketing Planning
(1990) : McDonald, Malcolm Wilson, Hugh
DOI: https://doi.org/10.1111/j.1467-8551.1990.tb00004.x
#production_rules #strategic_management #expert_system #EXMAR #my_bibtex
State-Of-The-Art Developments in Expert Systems and Strategic Marketing Planning
(1990) : McDonald, Malcolm Wilson, Hugh
DOI: https://doi.org/10.1111/j.1467-8551.1990.tb00004.x
#expert_system #strategic_management #EXMAR #production_rules #my_bibtex
State-Of-The-Art Developments in Expert Systems and Strategic Marketing Planning
(1990) : McDonald, Malcolm Wilson, Hugh
DOI: https://doi.org/10.1111/j.1467-8551.1990.tb00004.x
#expert_system #strategic_management #EXMAR #production_rules #my_bibtex
State-Of-The-Art Developments in Expert Systems and Strategic Marketing Planning
(1990) : McDonald, Malcolm Wilson, Hugh
DOI: https://doi.org/10.1111/j.1467-8551.1990.tb00004.x
#production_rules #strategic_management #expert_system #EXMAR #my_bibtex
State-Of-The-Art Developments in Expert Systems and Strategic Marketing Planning
(1990) : McDonald, Malcolm Wilson, Hugh
DOI: https://doi.org/10.1111/j.1467-8551.1990.tb00004.x
#expert_system #EXMAR #production_rules #strategic_management #my_bibtex