Tesco's Aldi price match is a scam to raise prices while pretending they're keeping them low.
This soya milk was the one thing on my shopping list that stayed consistently cheap, even covid and the Ukraine invasion didn't raise it. It was 50p for years.
Then it went to 55p last year with an Aldi price match. Now it's 79p -- a 44% increase -- with an Aldi price match. So you raised the price again to match Aldi.

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