Parker SwartzStop settling for the bare minimum and data that you can’t back up. Get a 360-degree view of sponsorship exposure and value. With Blinkfire’s Sponsorship Report, not only can you track sponsorship value driven by your organization’s owned and operated accounts, but you can also track value driven by team members, earned media, and other entities.
Sponsorship Value From Owned & Operated Accounts
When it comes to sponsorship value, your organization’s social media accounts play a crucial role because you have total control. Blinkfire’s Sponsorship Report allows you to accurately assess the impact of your owned and operated channels, providing insights into engagement metrics, impressions, and the overall value generated through these platforms.
Far too often organizations do not have clear and transparent ways to defend value. With Blinkfire, our reports help your team effectively showcase value to partners. By leveraging this data, you can optimize your content strategy and maximize the ROI of your sponsorship investments.
Team Member Exposure
Your team members are more than just athletes – they are powerful brand ambassadors who can significantly contribute to the overall sponsorship value. With Blinkfire, you can track the value driven by individual players on your team. By understanding the influence and reach of each team member, you can tailor your sponsorship strategies to effectively leverage their impact and enhance brand visibility.
Not every team can have a Lionel Messi caliber superstar, but players are valuable assets to your business that can add value to your sponsorship deals. Jersey patch assets are a prime example as players like to post game highlights and locker room content featuring themselves in the team jersey. This is yet another layer of sponsorship detail that Blinkfire offers in our Asset Report.
Earned Media Value
In today’s digital landscape, earned media plays a vital role in shaping brand perception and driving sponsorship value. Blinkfire’s Sponsorship Report enables you to quantify the value generated through media outlets, including press coverage, interviews, and editorial features. By monitoring and analyzing earned media mentions, you can gauge the additional reach and impact of your sponsorship activations, identify key media partners, and optimize your media relations strategy for maximum exposure and brand recognition.
Exposure Driven By Other Entities
Sponsorship value extends beyond your organization and team members to encompass other entities within sports, influencer, and media ecosystems. Organizations use our Sponsorship Report to track the value driven by league accounts, other teams, other players, influencers, and more.
We see league accounts drive very significant amounts of value for teams when posting about highlights, recaps, or celebrating achievements. It’s essential for sponsorship teams to have that exposure accounted for and easily broken down by entity. By gaining insights into this broader landscape of sponsorship exposure you can also capitalize on collaborative opportunities to further amplify your brand’s presence and impact.
Don’t settle for fragmented data and limited insights when it comes to assessing sponsorship value. With Blinkfire’s Sponsorship Report, you can adopt a holistic approach that encompasses owned and operated accounts, team members, earned media, and other entities, providing a comprehensive view of your sponsorship ecosystem. By leveraging actionable insights and analytics, you can optimize your sponsorship strategies, enhance brand visibility, and drive tangible ROI across all facets of your sports marketing initiatives. Unlock the full potential of your sponsorships with Blinkfire Analytics™, Blinkfire Inventory Manager™, Blinkfire Research™ products!
Track and Value Your Sponsorships with Blinkfire
Blinkfire is your all-in-one sponsorship data platform! Organizations from across the globe leverage our data, insights, and reports to renew and sell sponsorships, drive marketing strategies, and create engaging content more efficiently.
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Valentino Valdez
H. Jose Bosch