Serino Coyne CEO Matt Upshaw Takes Ownership Of The Broadway Ad Agency
#News #MattUpshaw #SerinoCoyne

https://deadline.com/2026/03/serino-coyne-matt-upshaw-broadway-1236756692/

Serino Coyne CEO Matt Upshaw Takes Ownership Of The Broadway Ad Agency

Matt Upshaw, the current CEO of Broadway ad and marketing agency Serino Coyne, announced that he has assumed independent ownership of the company.

Deadline

I am excited to be doing the key art design(s!) for Theatre Wesleyan's production of BAT BOY: THE MUSICAL opening this April. These are the first in a series of weekly social “musical theatre invasions" from the titular Bat Boy!

Original #hairspray team: #tmg #serinocoyne #normajeanroy

Original #badcinderella team: #rpm #dkcom #reallyusefulgroup #benwiseman

#theatre #broadway #batboy #musicals #musicaltheatre #theater #graphicdesign #keyart #illustration