Nvidia implemented a $300 wholesale price hike on the RTX 5090 effective May 13 — passed directly to board partners like ASUS, MSI, and Gigabyte. The official MSRP stays at $1,999, but that card is effectively impossible to buy at that price. Most configurations are now trading above $4,000.
The root cause isn't arbitrary. GDDR7 memory — which the RTX 5090 uses 32GB of — now makes up over 80% of the card's total bill of materials. AI data centers are consuming foundry wafer capacity at scale, pushing memory costs up across the board. Nvidia has also cut RTX 50 series production by up to 40% and canceled the RTX 50 Super entirely, pushing the RTX 60 generation to 2028.
For enterprise teams weighing hardware investments: local GPU acquisition still beats cloud compute on TCO for sustained workloads — but the math is changing fast. And legacy GPU inventory is worth more right now than it's been in years.
Full breakdown linked below.

#Nvidia #RTX5090 #GPU #GDDR7 #ITAssetManagement #ITAD #HardwarePricing #TechInfrastructure #AIInfrastructure #DataCenter #PCHardware #EnterpriseIT #BuySellRam #technology

Nvidia quietly raised RTX 5090 wholesale prices by $300 on May 13 — and board partners have no choice but to pass it on. The culprit: GDDR7 memory now accounts for over 80% of the card's bill of materials, driven by AI infrastructure demand consuming foundry capacity. Street prices are already above $4,000 on most configurations, with some models heading toward $4,500–$5,000.
https://www.buysellram.com/blog/why-rtx-5090-prices-keep-climbing-nvidias-wholesale-hike-and-the-gddr7-shortage-behind-it/

#Nvidia #RTX5090 #GPU #GDDR7 #DataCenter #PCHardware #EnterpriseIT #BuySellRam #technology

Nvidia implemented a $300 wholesale price hike on the RTX 5090 — passed directly to board partners like ASUS, MSI, and Gigabyte. The official MSRP stays at $1,999, but that card is effectively impossible to buy at that price. Most configurations are now trading above $4,000.

The root cause isn't arbitrary. GDDR7 memory — which the RTX 5090 uses 32GB of — now makes up over 80% of the card's total bill of materials. AI data centers are consuming foundry wafer capacity at scale, pushing memory costs up across the board. Nvidia has also cut RTX 50 series production by up to 40% and canceled the RTX 50 Super entirely, pushing the RTX 60 generation to 2028.

https://www.buysellram.com/blog/why-rtx-5090-prices-keep-climbing-nvidias-wholesale-hike-and-the-gddr7-shortage-behind-it/

#Nvidia #RTX5090 #GPU #GDDR7 #ITAssetManagement #ITAD #HardwarePricing #TechInfrastructure #AIInfrastructure #DataCenter #PCHardware #EnterpriseIT #BuySellRam #tech

Nvidia quietly raised RTX 5090 wholesale prices by $300 on May 13 — and board partners have no choice but to pass it on. The culprit: GDDR7 memory now accounts for over 80% of the card's bill of materials, driven by AI infrastructure demand consuming foundry capacity. Street prices are already above $4,000 on most configurations, with some models heading toward $4,500–$5,000.
https://www.buysellram.com/blog/why-rtx-5090-prices-keep-climbing-nvidias-wholesale-hike-and-the-gddr7-shortage-behind-it/

#Nvidia #RTX5090 #GPU #GDDR7 #DataCenter #PCHardware #EnterpriseIT #BuySellRam #tech