Business | Atty. Gen. Bonta says evidence reveals how Amazon pressured Levi's, other retailers to hike prices by Laurence Darmiento
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A recent filing in a California price‑fixing lawsuit alleges that Amazon pressured brands—including Levi Strauss—to convince competitors such as Walmart and Chewy to raise their prices, exemplified by Amazon’s request that Levi’s persuade Walmart to lift the price of Levi’s Easy Khaki Classic pants after the retailer matched a lower price; the document cites about a dozen similar instances in which Amazon allegedly used its market power to coordinate price increases, threaten vendors, and temporarily remove products from rivals, a strategy Attorney General Rob Bonta says inflates costs for American consumers. The filing supports a preliminary injunction Bonta is seeking ahead of a trial scheduled for January, with a hearing on the injunction request set for July 23, and builds on earlier antitrust actions by California and the FTC that accuse Amazon of stifling competition and overcharging sellers.
Read more: https://www.latimes.com/business/story/2026-04-20/california-releases-evidence-of-alleged-amazon-price-fixing-scheme
#RobBonta #Amazon #Walmart #FTC
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