ICYMI: VIZIO appears in Walmart Connect Ad Center's new display beta tab: Walmart Connect Ad Center's beta Publishers & Social tab lists VIZIO as a selectable media type, potentially unifying CTV and retail media buying with Walmart's first-party data. https://ppc.land/vizio-appears-in-walmart-connect-ad-centers-new-display-beta-tab/ #VIZIO #Walmart #Advertising #CTV #RetailMedia

After five years as one of marketing's fastest-growing areas, retail media is transitioning from early growth to maturity. IAB projects 12.1% growth in 2026, but the easy gains are fading as trade and shopper budgets dry up. Forrester forecasts global retail media will exceed 300 billion USD by decade's end. The challenge: shifting from monetization to a capability that connects merchandising, loyalty, and first-party data. https://martech.org/retail-medias-durability-is-tested-as-easy-growth-fades/ #Marketing #Strategy #RetailMedia

VIZIO appears in Walmart Connect Ad Center's new display beta tab: Walmart Connect Ad Center's beta Publishers & Social tab lists VIZIO as a selectable media type, potentially unifying CTV and retail media buying with Walmart's first-party data. https://ppc.land/vizio-appears-in-walmart-connect-ad-centers-new-display-beta-tab/ #VIZIO #Walmart #RetailMedia #CTV #Advertising

FYI: OTTO Advertising posts 49% retail media growth after DSP and keyword targeting push: OTTO Advertising grew retail media revenue 49% in fiscal 2025/26, after launching a proprietary DSP in October 2025 and keyword targeting delivering 120% ROAS gains. https://ppc.land/otto-advertising-posts-49-retail-media-growth-after-dsp-and-keyword-targeting-push/ #RetailMedia #DigitalMarketing #AdvertisingGrowth #DSP #KeywordTargeting

ICYMI: OTTO Advertising posts 49% retail media growth after DSP and keyword targeting push: OTTO Advertising grew retail media revenue 49% in fiscal 2025/26, after launching a proprietary DSP in October 2025 and keyword targeting delivering 120% ROAS gains. https://ppc.land/otto-advertising-posts-49-retail-media-growth-after-dsp-and-keyword-targeting-push/ #RetailMedia #DigitalMarketing #AdvertisingGrowth #Ecommerce #ROAS

OTTO Advertising posts 49% retail media growth after DSP and keyword targeting push: OTTO Advertising grew retail media revenue 49% in fiscal 2025/26, after launching a proprietary DSP in October 2025 and keyword targeting delivering 120% ROAS gains. https://ppc.land/otto-advertising-posts-49-retail-media-growth-after-dsp-and-keyword-targeting-push/ #RetailMedia #DigitalMarketing #AdvertisingGrowth #KeywordTargeting #DSP

Africa: Yassir Acquires Kawarizmi to Build Retail Media and Adtech Platform: [Daba Finance] Yassir has acquired Kawarizmi as it expands into advertising and retail media across Africa, the Middle East and Europe. http://newsfeed.facilit8.network/TRgnrL #Africa #Yassir #Kawarizmi #Adtech #RetailMedia

FYI: Reddit ads land in Pacvue's retail media OS - what brands gain: Pacvue and Reddit announce a spring 2026 integration bringing Reddit Ads into Pacvue's Commerce Operating System, unifying community discovery with retail media for enterprise brands. https://ppc.land/reddit-ads-land-in-pacvues-retail-media-os-what-brands-gain/ #RedditAds #Pacvue #RetailMedia #DigitalMarketing #CommunityDiscovery

ICYMI: Reddit ads land in Pacvue's retail media OS - what brands gain: Pacvue and Reddit announce a spring 2026 integration bringing Reddit Ads into Pacvue's Commerce Operating System, unifying community discovery with retail media for enterprise brands. https://ppc.land/reddit-ads-land-in-pacvues-retail-media-os-what-brands-gain/ #RedditAds #Pacvue #RetailMedia #DigitalMarketing #Advertising

Reddit ads land in Pacvue's retail media OS - what brands gain: Pacvue and Reddit announce a spring 2026 integration bringing Reddit Ads into Pacvue's Commerce Operating System, unifying community discovery with retail media for enterprise brands. https://ppc.land/reddit-ads-land-in-pacvues-retail-media-os-what-brands-gain/ #RedditAds #Pacvue #RetailMedia #Ecommerce #DigitalMarketing