PPC LandICYMI: OTTO Advertising posts 49% retail media growth after DSP and keyword targeting push: OTTO Advertising grew retail media revenue 49% in fiscal 2025/26, after launching a proprietary DSP in October 2025 and keyword targeting delivering 120% ROAS gains. https://ppc.land/otto-advertising-posts-49-retail-media-growth-after-dsp-and-keyword-targeting-push/ #RetailMedia #DigitalMarketing #AdvertisingGrowth #Ecommerce #ROAS
OTTO Advertising posts 49% retail media growth after DSP and keyword targeting push: OTTO Advertising grew retail media revenue 49% in fiscal 2025/26, after launching a proprietary DSP in October 2025 and keyword targeting delivering 120% ROAS gains. https://ppc.land/otto-advertising-posts-49-retail-media-growth-after-dsp-and-keyword-targeting-push/ #RetailMedia #DigitalMarketing #AdvertisingGrowth #KeywordTargeting #DSP
Headlines AfricaAfrica: Yassir Acquires Kawarizmi to Build Retail Media and Adtech Platform: [Daba Finance] Yassir has acquired Kawarizmi as it expands into advertising and retail media across Africa, the Middle East and Europe. http://newsfeed.facilit8.network/TRgnrL #Africa #Yassir #Kawarizmi #Adtech #RetailMedia
FYI: Reddit ads land in Pacvue's retail media OS - what brands gain: Pacvue and Reddit announce a spring 2026 integration bringing Reddit Ads into Pacvue's Commerce Operating System, unifying community discovery with retail media for enterprise brands. https://ppc.land/reddit-ads-land-in-pacvues-retail-media-os-what-brands-gain/ #RedditAds #Pacvue #RetailMedia #DigitalMarketing #CommunityDiscovery
ICYMI: Reddit ads land in Pacvue's retail media OS - what brands gain: Pacvue and Reddit announce a spring 2026 integration bringing Reddit Ads into Pacvue's Commerce Operating System, unifying community discovery with retail media for enterprise brands. https://ppc.land/reddit-ads-land-in-pacvues-retail-media-os-what-brands-gain/ #RedditAds #Pacvue #RetailMedia #DigitalMarketing #Advertising
Reddit ads land in Pacvue's retail media OS - what brands gain: Pacvue and Reddit announce a spring 2026 integration bringing Reddit Ads into Pacvue's Commerce Operating System, unifying community discovery with retail media for enterprise brands. https://ppc.land/reddit-ads-land-in-pacvues-retail-media-os-what-brands-gain/ #RedditAds #Pacvue #RetailMedia #Ecommerce #DigitalMarketing
Audio ads just became SALES machines 🎧—this new data partnership tracks exactly what listeners buy after hearing your ad 🚀
#AudioAds #PodcastMarketing #DigitalAdvertising #AdTech #RetailMedia #MarketingStrategy #DataDriven #Podcasting #AdInnovation #MarketingTrends
Read more 👇
https://thepodcasting.org/global-nectar360-partnership-audio-ads-now-directly-linked-to-sales-data/
FYI: Retail media accounting rules create hidden revenue gaps for CMNs: IAB Europe and Mediasense explain how IFRS accounting rules shape retail media revenue reporting, creating gaps between public figures and actual CMN performance data. https://ppc.land/retail-media-accounting-rules-create-hidden-revenue-gaps-for-cmns/ #RetailMedia #AccountingRules #IFRS #RevenueReporting #MediaPerformance
ICYMI: Retail media accounting rules create hidden revenue gaps for CMNs: IAB Europe and Mediasense explain how IFRS accounting rules shape retail media revenue reporting, creating gaps between public figures and actual CMN performance data. https://ppc.land/retail-media-accounting-rules-create-hidden-revenue-gaps-for-cmns/ #RetailMedia #AccountingRules #IFRS #RevenueReporting #MediaPerformance
Retail media accounting rules create hidden revenue gaps for CMNs: IAB Europe and Mediasense explain how IFRS accounting rules shape retail media revenue reporting, creating gaps between public figures and actual CMN performance data. https://ppc.land/retail-media-accounting-rules-create-hidden-revenue-gaps-for-cmns/ #RetailMedia #AccountingRules #RevenueReporting #CMNPerformance #IFRS