beSpacific
Clayton HoveMy opinion on the Jaguar rebrand?
Smells like subterfuge, and now I have engaged in it.
#advertising #marketing #rebranding #brands #rebrands #branding #jaguar
2) A Friday executive order https://www.whitehouse.gov/presidential-actions/2025/09/restoring-the-united-states-department-of-war/ #rebrands the #Pentagon as the “Department of War,” but the #statutory name “Department of Defense” still stands unless #Congress changes the #law. #democracy #constitution #justice #freedom #trump
Deadline‘Vienna Blood’ Seller Red Arrow Studios International Rebrands Under Seven.One Moniker
#News #Germany #ProSiebenSat1 #Rebrands #RedArrowStudiosInternational #SevenOneStudios #SevenOneStudiosInternational
https://deadline.com/2024/07/red-arrow-studios-international-rebrands-seven-one-moniker-1235998404/
Marcus JenkinsHow many millions of websites and printed marketing materials still have this logo and will do so forever?
And, when Birdsite finally croaks, the other two are #Zuckerberg properties. Not good, either.
#LoveWhereYouWorked #birdsite #rebranding #rebrands #SpaceKaren
Richard Peat 
dezeen (unofficial)Seth Rogen's cannabis brand Houseplant unveils collectable lego-like packaging
Design studios MA-MA and Pràctica have collaborated on the rebranding of Canadian cannabis company Houseplant to create stackable containers that resemble Lego bricks.
The redesign of Houseplant's cannabis product packaging marks the launch of the brand, which was founded by actor Seth Rogen, in the US.
Along with the lego-like cannabis containers, MA-MA and Pràctica designed a custom typeface and modernist line illustrations of Houseplant products for the package rebranding.
Houseplant's cannabis containers are designed to be stackable and collectable
The cube-shaped containers come in three bold colours corresponding to the different strains of cannabis they contain. The lids have a circular protrusion, making them stackable like Lego.
"We wanted to leverage Houseplant's playful identity and design something that could be collected and reused over time," said Javier Arizu, co-founder of Pràctica.
"The idea is that you can try all of the strains and display their containers together in a punchy way," Arizu told Dezeen.
"This was important for the Houseplant too. They were keen on having the flower container be something people would want to display on their shelves as a design keepsake," he continued.
Line drawings of Houseplant products were designed as part of the rebranding
According to Ma-Ma and Pràctica, the structural design of the packaging is simple with the collectable cannabis jars and cases for pre-rolled joints are made from tin and wrapped in cardstock paper with graphics printed in complementary colours.
Other Houseplant products are packaged in cardboard using a drawer system and pull tab, with minimalist line drawings on the side of the box.
[
Read:
Five cannabis dispensaries and shops with soothing interiors
](https://www.dezeen.com/2021/03/26/cannabis-marijuana-interiors-roundup/)
Rather than a complete redesign, Arizu describes the rebranding project as an "evolution" from the original.
"Taking Houseplant's existing logotype and symbol as the starting point, we developed a typographic and illustration system that helped unify and revamp the brand's new wide range of products and overall communications," he told Dezeen.
The tin jars are packaged with a cardstock paper wrap-around
As a nod to modernism, the outer packaging features line illustrations depicting the shape of Houseplant products.
"We are subtly referencing the nostalgic imagery of classic modernist product design packaging, with product shapes dictating the visuals," said Arizu.
"This plays back to Houseplant's affinity towards that era of design, which is reflected in the products they sell."
Boxed Houseplant products are packaged using a drawer system
Based in New York City, MA-MA is a design studio co-founded by Sanam Salek and Laylee Salek. Pràctica is a design studio based in Barcelona and New York.
Other cannabis-related projects include a cannabis dispensary designed to look like a retro grocery store, and a liquid cannabis product with packaging informed by aerospace design.
The photography is by MA-MA and Pràctica.
Project credits:
Client: Houseplant
Structural Packaging Design: MA-MA
Identity and Packaging System Design: Pràctica
Product Design for Tin Jars and Pre-Roll: MA-MA
Typeface Creative Direction: Pràctica
Typeface Design and Production: Tipografies
Animations and 3D Renders: Dani Avila
The post Seth Rogen's cannabis brand Houseplant unveils collectable lego-like packaging appeared first on Dezeen.
#graphics #all #products #design #productdesign #graphicdesign #packaging #marijuana #rebrands
Seth Rogen's cannabis brand Houseplant unveils collectable lego-like packaging
Design studios MA-MA and Pràctica have collaborated on the rebranding of Canadian cannabis company Houseplant to create stackable containers that resemble Lego bricks.
The redesign of Houseplant's cannabis product packaging marks the launch of the brand, which was founded by actor Seth Rogen, in the US.
Along with the lego-like cannabis containers, MA-MA and Pràctica designed a custom typeface and modernist line illustrations of Houseplant products for the package rebranding.
Houseplant's cannabis containers are designed to be stackable and collectable
The cube-shaped containers come in three bold colours corresponding to the different strains of cannabis they contain. The lids have a circular protrusion, making them stackable like Lego.
"We wanted to leverage Houseplant's playful identity and design something that could be collected and reused over time," said Javier Arizu, co-founder of Pràctica.
"The idea is that you can try all of the strains and display their containers together in a punchy way," Arizu told Dezeen.
"This was important for the Houseplant too. They were keen on having the flower container be something people would want to display on their shelves as a design keepsake," he continued.
Line drawings of Houseplant products were designed as part of the rebranding
According to Ma-Ma and Pràctica, the structural design of the packaging is simple with the collectable cannabis jars and cases for pre-rolled joints are made from tin and wrapped in cardstock paper with graphics printed in complementary colours.
Other Houseplant products are packaged in cardboard using a drawer system and pull tab, with minimalist line drawings on the side of the box.
[
Read:
Five cannabis dispensaries and shops with soothing interiors
](https://www.dezeen.com/2021/03/26/cannabis-marijuana-interiors-roundup/)
Rather than a complete redesign, Arizu describes the rebranding project as an "evolution" from the original.
"Taking Houseplant's existing logotype and symbol as the starting point, we developed a typographic and illustration system that helped unify and revamp the brand's new wide range of products and overall communications," he told Dezeen.
The tin jars are packaged with a cardstock paper wrap-around
As a nod to modernism, the outer packaging features line illustrations depicting the shape of Houseplant products.
"We are subtly referencing the nostalgic imagery of classic modernist product design packaging, with product shapes dictating the visuals," said Arizu.
"This plays back to Houseplant's affinity towards that era of design, which is reflected in the products they sell."
Boxed Houseplant products are packaged using a drawer system
Based in New York City, MA-MA is a design studio co-founded by Sanam Salek and Laylee Salek. Pràctica is a design studio based in Barcelona and New York.
Other cannabis-related projects include a cannabis dispensary designed to look like a retro grocery store, and a liquid cannabis product with packaging informed by aerospace design.
The photography is by MA-MA and Pràctica.
Project credits:
Client: Houseplant
Structural Packaging Design: MA-MA
Identity and Packaging System Design: Pràctica
Product Design for Tin Jars and Pre-Roll: MA-MA
Typeface Creative Direction: Pràctica
Typeface Design and Production: Tipografies
Animations and 3D Renders: Dani Avila
The post Seth Rogen's cannabis brand Houseplant unveils collectable lego-like packaging appeared first on Dezeen.
#graphics #all #products #design #productdesign #graphicdesign #packaging #marijuana #rebrands
Superunion designs variable font logo for Hermes as part of Evri rebrand
UK delivery company Hermes has been given a new name, Evri, and a multi-font logo with thousands of variations in a sweeping rebrand devised by the creative agency Superunion in collaboration with type foundry Monotype.
Superunion created the name, brand strategy, visual identity and logo for Evri, which wanted a rebrand to signal that its business was transforming and to introduce a new "customer-centric business strategy, powered by technology."
"They acknowledged the need for a ground-breaking brand to signal this transformation, and clearly set out their mission to create responsible delivery experiences for everyone, everywhere," Superunion UK CEO Holly Maguire told Dezeen.
The Hermes rebrand included a name change to "Evri"
Hermes' signature blue brand colour remains, but the new name, Evri, is meant to represent variety and individuality.
That message is reinforced typographically, with a variable font logo where each character is stylistically distinct.
Superunion and Monotype created a logo typeface with many different character options for each of the four letters of Evri, as well as a generative tool to produce combinations at random.
The rebrand includes a variable font logo and headline typeface
In total, there are a total of 194,481 possible logo variations – enough for theoretically every vehicle in the 5,000-strong Evri fleet to sport its own logo.
"The new Evri brand is for 'Evri one', 'Evri where' – so the idea of a ground-breaking typography-led identity where 'Evri' character is different was an exciting answer to the rebrand," Superunion senior creative director Mark Wood told Dezeen.
The generative tool allows the user to create a random combination of four letters, and then either accept this design and output it as a logo artwork, or tweak it.
Theoretically there are enough possible variations for every Evri truck to have its own unique logo
"If they wish to change a letter, for example because it is too expressive or too similar to the letter it sits next to, they can use the tool to choose another alternate," said Wood.
Superunion and Monotype also produced an Evri headline typeface for company materials, which works in a similar way but uses glyphs to provide alternate versions of each character in the alphabet.
[
Read:
Dezeen's top 10 rebrands of 2021
](https://www.dezeen.com/2021/12/23/rebrands-design-review-2021/)
Each character has 20 OpenType alternate glyphs, while each number has four variants and punctuation is confined to a single set.
Superunion said that an OpenType style-alt typeface of this scale "pushes the limits of what is technologically achievable and is very rarely seen". Its UK office worked with its creative technology team in Hong Kong and Singapore to realise the project.
Variations on the logo and typeface are created using a generative tool
Evri, as Hermes, has tripled in size over the last five years, partly due to the pandemic boom in package deliveries.
The company was criticised for the "paltry" sick pay it offered to isolating workers in 2020, but has continued to grow and now delivers more than 700 million parcels a year, including for many of the UK's major retailers.
The variable fonts are meant to signify diversity and individuality
Superunion is a subsidiary of the advertising company WPP and is headquartered in London. The agency has previously worked on the branding for Notpla, a company making edible, biodegradable packaging.
Monotype's previous work includes redesigns of the the popular font Helvetica and the London Underground's Johnston typeface.
The post Superunion designs variable font logo for Hermes as part of Evri rebrand appeared first on Dezeen.
#graphics #all #design #uk #graphicdesign #logos #monotype #rebrands #typefaces #letterformsandfonts
Dezeen's top 10 rebrands of 2021
Continuing our 2021 review, Dezeen looks back on a year of high-profile rebrands including Facebook changing its name to Meta and Volvo adopting a flat logo.
The first of three car manufacturers to feature in this list is French brand, Peugeot. This year, the company released a new version of its logo for the first time in a decade to mark a new era of building electric vehicles.
As with every version of Peugeot's logo since 1847, the lion is still central to the design: a stylised head with mane sits in the middle of a shield emblazoned with the brand's name. However, unlike the previous logo, the design no longer includes the lion's body.
Find out more about the Peugeot rebrand ›
Burger King by Jones Knowles Ritchie
Twenty years on from the last Burger King logo revamp, the American fast-food restaurant rebranded this year with new packaging, uniforms and a logo.
Its new visual identity harks back to the flat logo used by the brand in the 1970s, 80s and 90s. The chain hopes that the restyle "pays homage to the brand's heritage with a refined design that's confident, simple and fun."
Find out more about Burger King's rebrand ›
The parent company of social media giant Facebook changed its name and logo to Meta in a move that propelled the brand further into the direction of the metaverse.
This new name, which translates to "beyond" in Greek, is often associated with possibility and the future. It appears along with the new infinity loop logo within all apps owned by the company including Whatsapp, Instagram and Messenger.
Find out more about Meta's rebrand ›
America's Central Intelligence Agency (CIA) unveiled a new brand identity in January with a new logo and an updated website designed to attract a more diverse employee base.
The CIA website now has a clean, sans-serif typeface as well as a new circular logo with a background of fractal lines. A border formed of the words Central Intelligence Agency frames the design. In true espionage fashion, the agency refused to disclose the designer behind its new look.
Find out more about the CIA rebrand ›
The Moholy-Nagy Foundation by Pentagram
Design consultancy Pentagram created new monochrome branding for The Moholy-Nagy Foundation, an organisation that aims to preserve the legacy of renowned artist László Moholy-Nagy.
Pentagram partner Marina Willer and her team were asked to design an "expressive" visual identity that embodies the style and methods used by the artist such as his photograms – images made by laying objects onto photographic paper and exposing it to light.
Find out more about The Moholy-Nagy Foundation rebrand ›
Creative agency Wide Eye updated the White House logo after Republican president Donald Trump left office. The updated design, which is a slightly more detailed and architectural depiction of the White House, was intended to convey Joe Biden's "desire to bring the country together" following a tumultuous few years.
"This is symbolic of the president's desire to bring the country together: conveying a sense of openness, warmth, inclusion, and humanity," explained the agency.
Find out more about The White House rebrand ›
Pentagram makes this list again with its brand identity for Musical Instrument Digital Interface (MIDI), the global standard that allows digital musical instruments to talk to each other.
Yuri Suzuki, a musician and Pentagram partner, worked with the graphic designer and partner Sascha Lobe on the update. The logo, which looks like an abstract letter M, replaces its previous wordmark and follows the 2020 release of MIDI 2.0, the first major update of the standard in over 35 years.
Find out more about MIDI's rebrand ›
Swedish carmaker Volvo joined BMW, MINI and Volkswagen in officially replacing its three-dimensional emblem with a flat, two-dimensional version. It bears a resemblance to other two-dimensional logos created by automotive brands looking to adapt their visual identity to an increasingly digital world.
The company believes that the flat, less colourful logo is a more "modern" reinterpretation of its longstanding Iron Mark logo. It still retains the same circular shape and upward-pointing arrow first used by the brand in 1927.
Find out more about Volvo's rebrand ›
Graphic design studio Bureau Borsche redesigned the logo for Italian football club Inter Milan as part of an effort to promote the club beyond sport.
The studio updated the original logo designed by painter Giorgio Muggiani in 1908 by producing a simplified crest and removing the letters FC, which stand for football club.
Find out more about the Inter Milan rebrand ›
General Motors by General Motors
An eye-catching bright blue and a softer border was used to modernise the logo of American automotive company General Motors. The firm's old logo, which had thick white letters superimposed onto a navy background, had remained largely the same since 1964.
The redesign is part of the company's pivot towards electric vehicles and "a zero-emissions future".
Find out more about the General Motors rebrand ›
The post Dezeen's top 10 rebrands of 2021 appeared first on Dezeen.
Volvo latest car brand to reveal flat logo
Swedish car manufacturer Volvo has revealed a flat, less colourful version of its longstanding Iron Mark logo.
According to Volvo, the redesign is a "modern" reinterpretation of the original logo that aims to maintain its essence.
The new logo is an all-black, flat design that retains the same circular shape and upward-pointing arrow first used by the brand in 1927.
Volvo is the latest car manufacturer to ditch a 3D logo in favour of a flat design. Recently Nissan, MINI and Toyota have all adopted flat logos.
Top: Volvo has revealed a new flat logo. Above: the brand's previous logo was 3D with silver and blue colours
Named Volvo Iron Mark, the logo is the same shape as both the male symbol and the scientific symbol for iron.
"The iron badge on the car was supposed to take up this symbolism and create associations with the honoured traditions of the Swedish iron industry: steel and strength with properties such as safety, quality and durability," a statement released by the brand explained.
First rebrand in seven years
Alongside the move to a two-dimensional design, the banner which typically runs around the middle of the logo has been removed.
The revamped logo also has a slimmer circle than previous designs, which adds to its streamlined look.
This is the first time in seven years that Volvo has given its logo a major change. The last update saw it produce a three-dimensional logo with a silver circle and blue banner.
The logo was designed in collaboration with Volvo Group and Volvo Car Group, the owner of Polestar, Volvo's electric performance car brand.
Volvo latest company to reveal flat logo
It will be used on all new Volvo models in the centre of the steering wheel and the wheel hubs. It will also appear in all marketing and social communication materials.
Volvo's logo redesign is part of a trend that has seen multiple car brands switch from 3D to flat designs for their logos. This includes Nissan, which released a 2D logo last year. The simplified logo has basic, block lines and a refined font.
British car manufacturer Vauxhall similarly moved to a flat, minimal logo design, opting for a smoother and more modern design without the classic griffin's wing.
The post Volvo latest car brand to reveal flat logo appeared first on Dezeen.
#graphics #transport #all #design #news #logos #volvo #rebrands #branding #car
