The article reports that Donald Trump’s 2024 election win was associated with increased social acceptability of prejudice and corresponding rises in personal prejudice toward groups targeted during his campaign. It describes a replication study showing how harsh political rhetoric can shift social norms and individual biases, even across political affiliations. The findings connect public discourse, social norms, and personal attitudes in the context of a major political event.
This topic is of interest to psychology readers because it illustrates how social norms and political communication can shape prejudice and attitudes, highlighting the dynamic between public rhetoric and individual beliefs.
Article Title: Donald Trump’s 2024 election win increased the social acceptability of prejudice, study suggests
Link to PsyPost Article: https://www dot psypost.org/donald-trumps-2024-election-win-increased-the-social-acceptability-of-prejudice-study-suggests/
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#prejudice #politicalpsychology #socialnorms #racialbias #mediaeffects