Mastodawn

Publicis has acquired AdgeAI, an AI-powered creative measurement startup, to help marketers predict which video and creative assets will drive engagement and conversions. The deal aims to address the growing challenge of content quality amid an AI-generated glut. https://www.marketingdive.com/news/publicis-acquires-adgeai-to-sift-quality-creative-from-content-glut/814675/ #Marketing #AI #Publicis

Publicis acquires AdgeAI to sift quality creative from content glut

The startup uses AI to track which creative and video assets are driving engagement and conversion and help optimize campaigns in real time.

Marketing Dive

Klarname (Holger Hellinger)Mar 7

Dame Annette King, rest in peace

Dame Annette King, Pioneering Ad Executive, Dies at 57
https://www.adweek.com/agencies/dame-annette-king-pioneering-ad-executive-dies-at-57/

#Publicis #UK

Dame Annette King, Pioneering Ad Executive, Dies at 57

Tributes ring out for ‘irrefutable giant,’ who held leadership roles at Accenture Song, Publicis, and Ogilvy.

Adweek

Rolling Stone en Español Feb 6

Woohland 2026: así se está reinventando la publicidad exterior en Colombia | #RollingStoneES

https://es.rollingstone.com/woohland-2026-asi-se-esta-reinventando-la-publicidad-exterior-en-colombia/

#experiencias #lifestyle #nutresa #publicis #t2026 #woodland

Woohland 2026: así se está reinventando la publicidad exterior en Colombia

Medellín fue el escenario de una conversación que cada vez gana más peso en el cruce entre ciudad, tecnología y marcas. Publicis Groupe llevó por primera vez su experiencia Woohland fuera de Bogotá.

Rolling Stone en Español

Apokrif Feb 4

#Publicis https://investir.lesechos.fr/conseils-boursiers/conseils-actions/hors-publicis-le-marche-est-en-declin-mais-les-investisseurs-boudent-toujours-publicis-et-il-ont-tort-2213642

Patate sauvage 🍉Dec 4

Mon dieu que c'est cringe... #publicis

"the enemy will be defeated" avec un des dirigeants qui invite deux fois Musk et est pro-génocide lol...

https://www.linkedin.com/posts/publicis-groupe_new-year-new-century-new-wishes-activity-7402331750980550656-x7vR?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABwe0YBlyUPRJb_wkbt4b8Rve4CEsYtszI

New Year. New Century. New Wishes. | Publicis Groupe | 65 comments

New Year. New Century. New Wishes. Publicis has gone through some major transformations over the past 100 years — from its beginnings in 1926 as a creative hot shop in Montmartre, to its international expansion, embrace of data and technology, and its position today as the industry’s leading holding company. This year’s Wishes pay tribute to the spirit of resilience and reinvention, that defined our first hundred years and sets a course for the next, whatever it may hold. Discover the story of the lion that never gives up — https://lnkd.in/dipir8wv #newcenturynewwishes | 65 comments on LinkedIn

karibu Dec 3

Maurice Lévy (Publicis) : Publicis fête ses 100 ans

https://vid.freedif.org/w/bZRypgxjS2NYkDJhNsmA69

Maurice Lévy (Publicis) : Publicis fête ses 100 ans

PeerTube

karibu Dec 3

Publicis fête ses 100 ans

https://vid.freedif.org/w/uQ8g1YhiKo6xQ5a7epQTRz

Publicis fête ses 100 ans

PeerTube

karibu Dec 3

La nécessité d’avoir un budget

https://vid.freedif.org/w/fkAjmhJNioqBgAWEWEqK8x

La nécessité d’avoir un budget

PeerTube

AI Sparkup Oct 29

Oreo 광고는 이제 AI가 만든다: 광고비 절반으로 줄인 Mondelez의 마케팅 혁명

Oreo와 Cadbury를 만드는 Mondelez가 AI로 광고 제작비를 30-50% 절감하며 광고 시장의 룰을 바꾸고 있습니다. 수십만 달러 들던 광고가 몇 천 달러로, 2027년 슈퍼볼까지 AI 광고로 목표하는 CPG 업계의 변화를 살펴봅니다.

https://aisparkup.com/posts/5887

Patate sauvage 🍉Sep 28

Quel enfer, heureusement les premiers commentaires sont bien mais je suppose que la patrouille linkedienne ultra-libérale va bientôt intervenir...

https://www.linkedin.com/posts/nicolas-zunz-8a23265_la-taxe-zucman-signal-d%C3%A9sastreux-quen-activity-7378019684949864448-K6vL?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABwe0YBlyUPRJb_wkbt4b8Rve4CEsYtszI

#publicis #taxezucman

« La taxe Zucman, signal désastreux qu'en France, si vous réussissez, vous serez ciblé », l'avertissement de Maurice Lévy | Nicolas Zunz

"Taxer à l'excès, ce n'est pas redistribuer : c'est dissuader". Interview à lire, à relire, tant il explique l'évidence, avec des mots plein de bon sens.