PPC LandICYMI: GML 2026 and Publicis-LiveRamp reshape ad industry in four days: Google Marketing Live, Google I/O, Publicis buying LiveRamp for $2.5bn, OpenAI visual ads, and Omnicom exiting identity reshape the week of May 18-21, 2026. https://ppc.land/gml-2026-and-publicis-liveramp-reshape-ad-industry-in-four-days/ #Advertising #Marketing #GML2026 #GoogleMarketingLive #Publicis
GML 2026 and Publicis-LiveRamp reshape ad industry in four days: Google Marketing Live, Google I/O, Publicis buying LiveRamp for $2.5bn, OpenAI visual ads, and Omnicom exiting identity reshape the week of May 18-21, 2026. https://ppc.land/gml-2026-and-publicis-liveramp-reshape-ad-industry-in-four-days/ #Advertising #GoogleMarketingLive #Publicis #LiveRamp #AdIndustry
FYI: Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataStrategy #DigitalMarketing
Poujol 𝖱𝗈𝗌𝗍 ✅#Publicis se renforce dans l’IA avec une nouvelle acquisition majeure
> Publicis met 2,17 milliards de dollars sur la table pour racheter l’américain #LiveRamp…
> [c'est une] une plateforme qui connecte les #données_clients de milliers de #marques, #médias et partenaires pour qu'ils puissent cibler les mêmes personnes en #pub, sans jamais s'échanger leurs #fichiers #clients).
#données_personnelles
#flicage #tracking
Via The Next Big Shit ( the-nbs.fr )
ICYMI: Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataCollaboration #TechAcquisition
Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataCollaboration #DigitalMarketing
Holger HellingerWe’re slowly turning into a data behemoth. It’s getting harder for the competition to keep up. Now I’m curious to see what will happen.
Publicis to Acquire LiveRamp for $2.2 Billion
https://www.adweek.com/agencies/publicis-to-acquire-liveramp-for-22-billion/
My employer is the target of this campaign. What’s interesting is that most of it is probably AI-generated, and so isn’t much better than what they’re criticising Publicis for. For years, for example, I’ve refused to work for the tobacco, oil or animal industries, or for countries ruled by autocrats. It wouldn’t be entirely consistent, but that’s really difficult in my line of work – otherwise you’re just scraping by on the breadline.
FossilVision Song Contest
https://fossilvision.com/
Patate sauvage 🍉Je cherche quelqu'un qui travaille chez #publicis en France pour poser une question svp ? Quelqu'un ici ? Ou un de vos proches ?
ICYMI: FTC sues WPP, Publicis, and Dentsu over brand safety collusion: FTC and eight states sued WPP, Publicis, and Dentsu on April 15, alleging they colluded on brand safety standards to demonetize conservative news publishers. https://ppc.land/ftc-sues-wpp-publicis-and-dentsu-over-brand-safety-collusion/ #FTCsued #WPP #Publicis #Dentsu #BrandSafety
