Prebid puts publishers at the center of agentic ad buying: Prebid's May 2026 webinar reveals the open-source project's agentic roadmap: seller agents, AdCP protocol development, and early spend in the low six figures. https://ppc.land/prebid-puts-publishers-at-the-center-of-agentic-ad-buying/ #Prebid #AdTech #DigitalMarketing #Programmatic #OpenSource

ICYMI: APS launches AI assistant and expands Signal IQ to the full OpenRTB bidstream: Amazon Publisher Services announces six new capabilities at its APS Summit: AI assistant, full-bidstream Signal IQ, mobile SDK bridge, and shoppable video. https://ppc.land/aps-launches-ai-assistant-and-expands-signal-iq-to-the-full-openrtb-bidstream/ #AI #DigitalMarketing #AdTech #MachineLearning #Programmatic

Future PLC's Google problem: profit falls 67% as search traffic shrinks: Future PLC's H1 2026 results show profit down 67% and at least 60% of revenue still linked to Google search traffic, as programmatic and ecommerce decline. https://ppc.land/future-plcs-google-problem-profit-falls-67-as-search-traffic-shrinks/ #FuturePLC #GoogleTraffic #ProfitDecline #Ecommerce #Programmatic

FYI: AdRoll and PubMatic use MCP to let AI fix programmatic deal problems: AdRoll and PubMatic connected their AI agents via Model Context Protocol on April 23 to diagnose and resolve programmatic deal delivery issues in real time. https://ppc.land/adroll-and-pubmatic-use-mcp-to-let-ai-fix-programmatic-deal-problems/ #AdRoll #PubMatic #AI #Programmatic #DigitalMarketing

Infillion tells DSP buyers what questions they are afraid to ask: Infillion MediaMath published a 15-question DSP buyer guide on AI architecture, pricing transparency, data ownership, and identity resolution for programmatic. https://ppc.land/infillion-tells-dsp-buyers-what-questions-they-are-afraid-to-ask/ #Programmatic #DSP #Marketing #AI #DataOwnership

ICYMI: Magnite expands AI buyer agent and SpringServe mediation with Disney and MiQ: Magnite today unveiled a buyer agent and SpringServe AI mediation tools, with Disney Advertising, Kepler, MiQ, and Spectrum Reach among the first to test them. https://ppc.land/magnite-expands-ai-buyer-agent-and-springserve-mediation-with-disney-and-miq/ #Magnite #AIMediation #BuyerAgent #DigitalAdvertising #Programmatic

Magnite expands AI buyer agent and SpringServe mediation with Disney and MiQ: Magnite today unveiled a buyer agent and SpringServe AI mediation tools, with Disney Advertising, Kepler, MiQ, and Spectrum Reach among the first to test them. https://ppc.land/magnite-expands-ai-buyer-agent-and-springserve-mediation-with-disney-and-miq/ #AI #Advertising #DigitalMarketing #MarTech #Programmatic

Hearst News picks Magnite for high-impact web and CTV ad formats: Hearst News selects Magnite as preferred deal partner for web exit-intent and CTV pause ads, deepening the relationship with a new SpringServe partnership. https://ppc.land/hearst-news-picks-magnite-for-high-impact-web-and-ctv-ad-formats/ #Advertising #CTV #WebAds #DigitalMarketing #Programmatic

FYI: IAB Europe's 383-question guide finally maps who owes what to whom in ad tech: IAB Europe's Programmatic Working Group released an updated supply chain transparency guide on April 9 with 383 questions across 11 nodes and 39 edges. https://ppc.land/iab-europes-383-question-guide-finally-maps-who-owes-what-to-whom-in-ad-tech/ #AdTech #Programmatic #SupplyChain #Transparency #Marketing

IAB Europe's 383-question guide finally maps who owes what to whom in ad tech: IAB Europe's Programmatic Working Group released an updated supply chain transparency guide on April 9 with 383 questions across 11 nodes and 39 edges. https://ppc.land/iab-europes-383-question-guide-finally-maps-who-owes-what-to-whom-in-ad-tech/ #IABEurope #AdTech #Programmatic #SupplyChain #Transparency