@oblomov My initial gut reaction was the same. And I still think it may be wise to opt out of this experiment until it is better understood.
But what if this initiative could indeed serve as a privacy-preserving replacement for #tracking? It looks better than all the terrible ideas Google came up with to replace cookies (#FLoC #PrivacySandbox #TopicsAPI) let alone #browserFingerprinting.
Here is my take on Mozilla's #privacyPreservingAttribution aka #privateAttribution: https://suma-ev.social/@christian/112761712837712799
#Firefox 128 is here. With it comes a new section in the privacy and security settings called "Website Advertising Preferences" containing a ticked box labeled "Allow websites to perform privacy-preserving ad measurement". The help text linked there sounds promising: https://support.mozilla.org/en-US/kb/privacy-preserving-attribution
#Mozilla to provide a surveillance-free alternative to #tracking?
Technical explainer: https://github.com/mozilla/explainers/tree/main/ppa-experiment
What do #privacy experts think?
#ppa #dap #privateAttribution #privacyPreservingAttribution
#Firefox 128 is here. With it comes a new section in the privacy and security settings called "Website Advertising Preferences" containing a ticked box labeled "Allow websites to perform privacy-preserving ad measurement". The help text linked there sounds promising: https://support.mozilla.org/en-US/kb/privacy-preserving-attribution
#Mozilla to provide a surveillance-free alternative to #tracking?
Technical explainer: https://github.com/mozilla/explainers/tree/main/ppa-experiment
What do #privacy experts think?
#ppa #dap #privateAttribution #privacyPreservingAttribution
Privacy-Preserving Attribution | Firefox Help
Firefox 128 introduces privacy-preserving attribution, allowing advertisers to measure campaign performance while protecting user privacy.
Christian Pietsch π