2/2 That framing—"Print ads now come with English subtitles. (Within brackets)"—was originally by Karthik Venkataraman, in his LinkedIn post for the second ad.

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2/2 The one surprising omission was the Chandigarh edition - it simply had the same backdrop as the New Delhi edition! Even Pune has a local landmark in the background instead of just passing of Mumbai's design, as is usually the case with such localization efforts.

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He looks not well,
Sears The Men’s Store Country Look (King’s Road Collection) ad, 1969
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#VintageAdvertising #1960sFashion #SearsCatalog #Menswear #RetroStyle #Advertisement #PrintAdvertising #AmericanRetail #FashionHistory #Retro #Vintage

Quite an unusual pitch for a hospital - "Jitna zaroori, utna hi karenge" (We will do only what is necessary) in these days of people being sceptical of hospitals asking them to this and that test and a lot more! I don't think I have seen this pitch being used in an ad for a hospital before.

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