2/2 That framing—"Print ads now come with English subtitles. (Within brackets)"—was originally by Karthik Venkataraman, in his LinkedIn post for the second ad.

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2/2 The one surprising omission was the Chandigarh edition - it simply had the same backdrop as the New Delhi edition! Even Pune has a local landmark in the background instead of just passing of Mumbai's design, as is usually the case with such localization efforts.

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