The cultural logic of AI slop: the example of AI-produced motivational videos
I stumbled across this genre yesterday and Iâm morbidly fascinated. It combines AI generated âmotivational musicâ with transformation videos:
https://www.youtube.com/watch?v=RsYwFyA8RHI
https://www.youtube.com/watch?v=eTBxJdj8-Lk&list=PLdH7ntHQXwlHytFss0UrRfqWTdXH79iyZ&index=11
(To be fair Iâve had the second one stuck in my head all morning. I think itâs catchier than a lot of human-generated motivational music Iâve heard)
And it uses this as background music for what seems to be a mix of obviously AI-generated personal transformation videos and seemingly real videos ripped from TikTok:
https://youtube.com/shorts/eLzztnCxYG0?si=6m5Q7nExcxRl2OO-
So this is rather depressing in many ways, particularly the endless comments from supportive boomers saying âwell done young man, Iâm proud of youâ. But the obvious question to ask here is why and how the media environment is so conducive to this slop? This is an extension of the platformâs logic rather than a perversion of it, with content creators distilling the essence of a particular genre then automating the production process. Thereâs a horror of strategic conduct sometimes discernible in the discourse about AI slop (âpeople are just pumping out these low quality videos as fast as they can!â) but this wasnât a creation of LLMs, it was an existing cultural mechanism for which LLMs have been leveraged. The motivation is a familiar one, itâs just the quantity/quality dynamics have shifted, particularly given how lowering cost of productions means content strategies can be built around low to medium levels of engagement rather than constantly pushing for the largest possible audience.
AI slop is âgood enoughâ content for engagement purposes and thatâs what is new to the platform economy, I think. This wasnât viable as a commercial strategy until relatively recently.
https://www.youtube.com/watch?v=DiIutgpddPw&list=PLdH7ntHQXwlHytFss0UrRfqWTdXH79iyZ&index=12
Eleven years deep, then the silence came loud,
Broken family photos, empty chairs in the crowd.
Used to drown in a bottle just to numb the ache,
Now I train with the demons that I used to break.
#AISlop #contentProducers #contentProduction #contentStrategy #motivationalVideos #optimisation #platform #platformEconomy